The Keys to your Keyword Research
Since the internet is the information super highway of the 21st century than it stands the reason that road signs are needed to take internet users where they want to go. If you are doing business online, you want those signs to guide people straight to your website. Enter keyword.
If content is king (and it is) then keywords are the queen. Choose the right keywords, then step back and watch search engines bring you more web site traffic. On the flip side picking the wrong ones or at least words that are too general in nature can relegate your website to internet obscurity. That is why it is very important to get you keyword marketing off to a good start by researching compiling and analyzing your keyword list.
You can use any keyword tool available to do your research. The big enchilada is of course Overture. Just type in your word or phrase and then check out the results. Is there a potential target market available? Higher search results mean more competition. There is nothing wrong with that, it just means you will have to work a little bit harder. Compile all words and phrases that fit your niche into a list.
Next comes the analyzing stage. The goal here is to edit your list down to those keywords that will get you the highest number of visitors who would most likely be interested in your product or content. How do you do this? By evaluating 3 elements of the keywords you choose
a. How Popular is your Keyword?
This is pretty easy to measure. Just go to Overture and find out how many people are searching using that specific word.
b. How specific is your keyword?
Let’s say you are building a website on Paris Hilton (I know but it’s just an example). There are over 1.6 million searches using just her name. That would be a lot of competition. However the keyword phrase Hilton Paris scandal yields 2,144 search results. That means less competition, higher ranking in the search engines and a greater chance of people finding your website.
c. What’s the incentive?
This is where you want to do a little role play with your target audience. The goal is to find people who are motivated to take action now no matter if it’s buying your product, reading your content or clicking on a link. There are various tools and software to measure consumer trends in relation to site traffic.
As you have probably figured by now all of this involves a lot of trial and error. There is more to keywords than just search results. You have got to know what words and phrases are triggering action. For this reason you need first and foremost to study your target market thoroughly.
To make your keyword marketing a success requires constant evaluation. The good part is once you put your system of research, compiling and evaluation into place, the process will flow more quickly and smoothly right toward your online success.
Daryl Campbell
http://www.articlesbase.com/online-business-articles/the-keys-to-your-keyword-research-188651.html
4 Comments to “The Keys to your Keyword Research”
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does anyone know of a good keyword research course to take up?
SEO key word reasearch is obviously vital for getting good traffic. there is an abundance of information and personal opinions around. i am looking for a definitive guide to help me and my staff to focus and use some of the best techniques for SEO work as well as to understand how the research should be carried out. I am looking to explain competition results to my customers and how to do this analysis.
does anyone have a really good comprehensive course?
I don’t know of any specific "course" but there are a lot of good resources out there. We have developed our own guide to keyword research which many have found quite valuable.
Aside from that, you can get a lot of good information from conferences such as PubCon or SMX
References :
http://www.emarketingperformance.com/download/Keyword%20Research.pdf
http://www.pubcon.com
I think human is the best keyword tools. Try to think what keyword/phase would you search if you want to buy "your product/services".
as long as the " human keyword" has high volumn of search, that should be fine..
http://seomalaysia.ilovesmsc.com
References :
You will only get to a level playing field with a so called "Guide to SEO"
The basics of SEO can be found easily by searching for something like "basics of seo" on Google and by reading some of the top SEO forums like http://www.seroundtable.com or http://www.searchengineland.com.
The problem with SEO is there are basic points that you should do that get you to a level playing field with say about 500 to 1000 other competitiors for a set of phrases.
Only about 30 of those 500 to 1000 can really get any visibility. So what is the value of being the 100 position in a search engine … None.
You need out of the box thinking and solutions to get you to the top of the 500 to 1000 people already doing basic seo.
You need to go ahead and get going on the basics but don’t expect to find yourself in the top of the search engines cause you changed your title tag and put a link or two in some directory.
Cheers.
References :
Brent Csutoras
Online Marketing Consultant
http://www.brentcsutoras.com