How to Create a Money Magnet Ecommerce Web Site
If you’ve been online for more than a day you’ve probably heard
some “guru” somewhere recommend that you create a Money Magnet
Web Site – a site that is highly automated and helps you make
money 24 hours a day. While that might *sound* great, what they
often forget to tell you is HOW to do that.
Well, I’m going to tell you right now, in this article!
First, what IS a Money Magnet Web Site? A Money Magnet Web Site
can be defined as one that is equipped with an integrated suite
of both e-commerce and Internet Marketing Tools in a fashion
that will allow you to be the most profitable with the least
amount of effort.
Most e-commerce systems are equipped with the following
essentials:
- A shopping cart. – Acceptance and processing of credit cards.
- A maintenance system that allows you to add/change products. -
An order-retrieval system that enables you to fulfill orders.
However, what most of them are lacking are marketing tools.
There are several marketing strategies that are essential in the
creation of a successful e-commerce web site:
- Email marketing (broadcasting) of prospects/customers -
Effective use of autoresponders (generate automatic email
messages) – Online Newsletter – Online Form / Survey to capture
your prospect’s email address – Electronic Product Delivery (if
you sold a digital product) – Advertisement (Ad) Tracking – Back
End Sales – Affiliate program
Now, if you had a system that would support the integration of
ALL of these marketing tools in addition to the necessary
e-commerce essentials, then you would have a Money Magnet Web
Site. After all, it has been shown that it often takes 7 or more
ad exposures before prospective customers actually make a
purchase. Consider the following scenario:
A prospect clicks on an advertisement in an online magazine.
This action increments a counter for this particular ad to help
you determine how well it’s working. They don’t decide to buy as
of yet but join your newsletter. They are now considered a
prospect. You begin to send them a monthly email newsletter.
Additionally, an autoresponder kicks in to thank them for
joining the newsletter as well as scheduling them to get email
twice a month for the next 90 days reiterating your product
benefits and inviting them to purchase. Upon sending them one of
your “juicy” offers that they couldn’t refuse, they finally
purchase. They will automatically be removed from your prospect
list and added to your customer list. Based on the particular
product or service they’ve purchased, they will receive a series
of emails every two weeks for the next 6 months offering
complementary products. This will be the engine that will drive
your back end sales and keep your customers coming back to your
web site.
Being able to play out a scenario such as this using one
integrated system would be pretty impressive don’t you think?
The internet big boys do this with expensive e-commerce platform
suites produced by vendors such as IBM, Microsoft and Oracle.
Having your system automatically perform these follow up tasks
frees you up to spend more time on your business, your health or
your family!
=====> What can you do to obtain a money magnet web site?
Fortunately, there are ways that you can automate your website
in much the same way that the big boys do. The best and most
cost-effective way would be to sign up with one of the handful
of Application Service Providers available on the internet which
provide a shopping cart integrated with a full suite of
marketing tools. Normally, the shopping cart and tools are very
flexible and can be incorporated into any website.
=====> Are there any other ways to automate your business
besides working with a total solution provider?
You can accomplish some level of automation without an
integrated shopping cart system, however, it will require manual
intervention and of course it would be incomplete. I believe
that the most important asset of your e-commerce business is
your email lists. Therefore, concentrate on the implementation
of a good autoresponder/list server system to “enhance” your
present e-commerce website. There are several good ones on the
market. Look for providers that allow you to:
- Create multiple lists. – Add prospects via a web form, email,
or manually through a management console. – Send out an
unlimited number of autoresponder messages. – Send out an
unlimited number of email broadcasts. – Set up and distribute a
newsletter.
When setting up your autoresponder system, create one list for
your “prospects” and another one for your “customers”. Now,
here’s where you come in: when a person orders your product, you
will have to perform the extra task of logging into your
autoresponder system and manually remove them from the prospect
list and add them to the customer list. This action will then
trigger your customer autoresponder series of messages to be
sent.
Remember, the key to building a successful e-commerce web site
is to automate your marketing engine as much as possible and
drive your prospects and customers back to your web site. This
will certainly create a money magnet e-commerce web site for you!
**************** To learn more about website automation, visit
Izzy Camacho at http://www.internet-marketing-made-easy.com
Izzy Camacho
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