What is Your Definition of International Web Marketing?
When you look for web marketing or internet marketing products and services online, it is obvious there is a variety of definitions for International Web Marketing.
Let’s assume there are no distinctions between internet marketing and web marketing.
Technical minded internet marketers often limit their interpretation to the more technical related Internet Marketing Tools. Mainly software tools used for internet marketing.
Traditional marketers tend to think of the web as just another communication tool and only look at web marketing through their traditional lenses. Mainly market and customer based communication and lead generation.
The more I read and observe around me, the more it is apparent there are very few businesses who combine excellent traditional marketing with excellent software-based Web Marketing.
International Marketing
In International Marketing it can be even harder to combine the two different strategies.
Why so?
Well, to develop a good International Marketing strategy you need to always return to the very basics.
- Consistent international market research with human contact and feedback – in little doses, but all the time
- Connection through the right communication, and it can take more than a little feedback to find the right communication
That is the only way you can stay tuned with your foreign markets. And staying tuned, means you will be able to craft the best offer for these different markets.
Let’s go back to combining software-based marketing and traditional marketing.
Aren’t most of the software-based programs too sophisticated for such a basic approach ?
We all get caught up in the great wealth of information we can get from some web marketing programs. But cross-cultural communication is difficult across computers. This is why we hear how easy it is to misinterpret this quantity of information.
Some businesses feel they need to have all the bells and whistles in order to keep up in their industry. But what if you cannot use all of this information. Or even worse, if it leads you down the wrong track?
The Approach For International Marketing
If your priority in International Marketing is best answered through the traditional marketing approach of focusing on learning more about the people you want to sell to, then you need to lead your International Marketing with these strategies.
You see, it is all about the process. The right process will tell you which tools you need.
It is not the tools that lead the best International Marketing strategies.
Tools And Process
So, what is your definition of International Web Marketing?
Are you only defining some of the tools? All of the tools?
And do you include the process too? The whole process? The right process?
Are you committed to speeding up your international sales cycles?
Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.
Join us on the International Sales Road Map
Would you like to develop your international business?
Are you a beginner at international sales and marketing?
Read the Beginners Guide Discover Your International Business
Cindy King
http://www.articlesbase.com/international-business-articles/what-is-your-definition-of-international-web-marketing-718776.html
2 Comments to “What is Your Definition of International Web Marketing?”
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Can any one translate this from gobbldey goop to English?
business plans structure
Title page: Title or heading of the plan and brief description if required, author, date, company/organization if applicable, details of circulation and confidentiality.
Contents page: A list of contents (basically the sections listed here, starting with the Introduction page) showing page numbers, plus a list of appendices or addendums (added reference material at the back of the document) allowing the reader to find what they need and navigate the document easily, and to refer others to particular items and page numbers when reviewing or querying.
Introduction page: Introduction and purpose of the plan, terms of reference if applicable (usually for formal and large plans or projects).
Executive summary page: Optional and usually beneficial, this should normally be no more than a page long (or it’s not an executive summary) – the key points of the whole plan including conclusions, recommendations, actions, financial returns on investment, etc., clearly readable in a few minutes.
Main body of plan: sections and headings as required, see template below.
Acknowledgments and bibliography/reference sources: if relevant (only required normally for very large formal plans)
Appendices: appendices or addendums – additional detailed reference material, examples, statistics, spreadsheets, etc., for reference and not central to the main presentation of your plan.
business plans – main body sections examples template
This sample template is typical for a sales/marketing/new business development business plan. (A business plan for a more complex project such as an international joint-venture, or the formation of a new company including manufacturing plant or other overhead activities would need to include relevant information and financials about the overheads and resources concerned, and the financials would need to show costs and profits more like a fully developed profit and loss account, with cashflow projections, balance sheet, etc.) Where appropriate refer to your position regarding corporate ethics and social responsibility. While these aspects are not mechanisms within the plan, they are crucial reference points.
1.Define your market – sector(s) and segment(s) definitions
2.Quantify your market (overview only) – size, segmentation, relevant statistics, values, numbers (locations, people/users, etc) – make this relevant to you business
3.Explain your market(s) – sector trends, eg., growth, legislation, seasonality, PEST factors where relevant, refer to Ansoff matrix, show the strategic business drivers within sector and segments, purchasing mechanisms, processes, restrictions – what are the factors that determine customers’ priorities and needs – this is a logical place to refer to ethics and CSR (corporate social responsibility
4.Explain your existing business – your current business according to sector, products/services, quantities, values, distributor, etc.
5.Analyse your existing customer spread by customer type, values and products/services including major accounts (the ‘Pareto Principle’ or the ’80:20 rule’ often applies here, eg., 80% of your business comes from 20% of your customers)
6.Explain your products and services – refer to Boston matrix and especially your strategic propositions (what these propositions will do for your customers) including your USP’s and UPB’s (see sales training section and acronyms)
7.Explain you routes to market, gatekeepers, influencers and strategic partners – the other organizations/individuals you will work with to develop your market, including ‘what’s in it for them’, commissions, endorsements, accreditations, approvals, licenses, etc.
8.Case studies and track record – the credibility, evidence and proof that your propositions and strategic partnerships work
9.Competitor analysis, eg., SWOT analysis of your own business compared to SWOT analysis of each competitor
10.Sales/marketing/business plan (1 year min) showing sales and margins by product/service stream, mix, values, segment, ‘distributor’, etc, whatever is relevant, phased monthly, in as much detail as you need. This should be on a spreadsheet, with as many different sheets as necessary to quantify relevant inputs and outputs.
11.List your strategic actions (marketing campaigns, sales activities, advertising, etc) that will deliver the above, with costs and returns. This should be supported with a spreadsheet, showing cost and return on investment for each activity.
Tip: If the business plan concerns an existing activity, use the previous year’s sales/business analysis as the basis for the next year’s sales/business plan. Adapt as necessary according to your new strategic plans.
In the most simplest of the terms, these are instructions/guidelines for the preparation of a business plan.
The author of the guidelines has failed to follow his own advice to others. S/he does not practice what s/he teaches.
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