Online Marketing Strategies

It is easy to conceptualize something to sell, but it is hard to get them bought, especially online. There has to be an online marketing strategy to keep the business flowing and prosper without tears.

When online marketing becomes as rampant as putting up billboards in buildings, now comes the next obstacle to make it a success. The big question will always be as simple as this: How will my site visitors buy?

Yes, plan on how the visitors will hang around the website and purchase!

Surfers browse with empty pockets and most of the time not in the buying mood, unless they browse to really buy. A good online marketing strategy will perk up the pangs of an innocent and passive surfer into an active buyer.

How can a website lure its potential customers?

GIVE FIRST BEFORE SELLING

A site whose scheme is purely putting up items to be bought will be left in a second after it has loaded. What can a customer gain out of spending time in your website if there is nothing to scavenge for a simple advantage? The customer will end up reading a nice “tips and tricks” in a competitor’s website and buy there!
Therefore, good contents are important in trapping your visitors to stay longer in your website. Give something free before expecting good returns and it has to be substantial and beneficial. A business without this initiative of giving will only sell to those who only need the particular product at the moment but not to attract passive buyers.

Ways of “giving away” freebies come in different forms. Effective ways of attracting the customers to visit the website are possible with the following use of web contents:

1.FREE DOWNLOADABLES – a shareware or beta version of new software is an example of freebie, which can be downloaded and used freely by a customer until deciding to buy. This is fair to avoid customer complaints if unsatisfied with a high-priced software, only to find out it is not the desired one. Beta versions downloaded for free distribution advertises itself to those who tried. Usually, reactions are posted in forums and gets popular in no time.

2.CONTENT ARTICLES – If one has a business on a certain consumer product, a website filled with articles related to it will boost website traffic. Search engines pick up the keywords and will work on its own to create traffic of potential buyers. Therefore, it has to be geared to the desired audience or site visitors.

3.VIDEO SAMPLE – It is always savvy and cool to put up embedded video clips as preview. The disadvantage, however, is the loading time, which can exhaust a surfer’s patience. Another consideration is the bandwidth to accommodate this feature in websites.

4.AUDIO SAMPLES – Music selling is easy to market in the web thru giving away samplings in MP3 format. Using audio as a tool to attract surfers is the most common and effective method of attracting visitors.

Other possibilities could also be established based on the products sold. There are ways of entrapping the surfers in a subtle way without giving them disadvantages and annoyance. Too aggressive methods are sometimes too harsh that it drives people away than getting their attention. Examples of which are pop-ups and spams thru emails.

Mario Churchill
http://www.articlesbase.com/marketing-articles/online-marketing-strategies-101700.html

8 Comments to “Online Marketing Strategies”

  1. gavpat 9 April 2010 at 2:03 pm #

    Which online marketing strategies are the best?
    Does anyone know what the best online marketing product is? I’ve been getting sucked into a lot of scams and I am trying to find a good online job to pull in some extra money.

  2. snosh 9 April 2010 at 7:05 pm #

    i am thinking about joing the wealthy affiliate university looks pretty good and I watched a few videos about it on youtube and did a search here on answers for it a lot of people reccomend it but I think most of thm are affiliates but I think it looks pretty solid its like $40 bucks a month and gives access to all kinds of stuff like website design software niche research software and I hear the forums s why everyone joins. who knows ir might be somthing your interested in just do a search for wealthy affiliate university. Good luck.
    References :

  3. MrBill 9 April 2010 at 7:07 pm #

    There are a lot of programs and products out there to choose from. The first thing I would look for is something that I am passionate about and enjoy or know something about. When looking for things like that, always do some homework on the company, and people before you get involved.

    Ask yourself if you want to be involved with an established company? Or maybe do Affiliate Marketing selling other peoples products or service? MLM? Direct Sales? etc. Find out what you feel you would be good at.

    Another thing is to find a good mentor. Someone who has been or is where you want to be. And some one who you can get along with and communicate well with. There are plenty of folks willing to help.

    Have a great day and an even better tomorrow!

    Bill
    http://unhub.com/billrowe
    References :

  4. WMG 9 April 2010 at 7:09 pm #

    Hi Gavpat,

    A real good way to work at home online is in affiliate marketing. You need to be sure to join a solid company. One of the biggest companies in the world lets you join for free and will give you access to thousands of well known companies worldwide that you can earn commission on. They have been on the TV Show Greatest in the World. Even within the free membership you can get started. You will also be able to get personal help on how to get started from professionals. You can sign up for free at marketpointer.net. For reading testimonials just put /HonestIncome.html behind the link and to see the video of the TV Show put /free.html

    Good luck Gavpat! Hope you find what you are looking for!
    References :
    http://marketpointer.net

  5. Andrew 9 April 2010 at 7:11 pm #

    have a look at my website http://a-jays.com under affiliate programs,(EHBE) it is a course that teaches the hole shooting match and you can earn as you go and learn at your own pace.
    References :
    I am doing the course myself

  6. Marianne2 9 April 2010 at 7:13 pm #

    Hello
    if you had plenty of time then the best way to make money is via niche sites with adsense. These take quite a while for Google to index however and you also need to put in work with links etc.
    The best way if you want to make money right away is to join a marketing company. Im with Global Domains International. You get 7 days free and then its ten dollars a month including all you need to build your own site plus support and marketing material.
    http://www.freedom.ws/marionl
    References :

  7. daveym 9 April 2010 at 7:15 pm #

    Hi There.
    I make good money from affiliate marketing. I sell other peoples products and get a percentage of the sale price, usually 50%.
    I use free methods to do this so there is no cost to start up and the methods I use are very successful. I make money every day for a few hours work.
    I set up a lens that will tell you how to do this. It is not hard to do and the more you do it the easier it gets!

    Check it ou here.. http://www.squidoo.com/searchenginemarketingtip
    References :
    http://www.squidoo.com/searchenginemarketingtip

  8. Sarah 9 April 2010 at 7:17 pm #

    If any site wants you to pay before you get work then forget it. Read this article I found as it does give you free ways to make money online and there is no charge or fee for the ebook. It worked for me!
    http://www.goarticles.com/cgi-bin/showa.cgi?C=1705458
    References :


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