Search Engine Marketing – an Effective Tool for Marketing
Marketing and advertisement is of foremost importance for any business / company. There are different reasons why companies pursue it. The popular ones include: getting more sales; branding, increase in visibility, and/or market share; or to introduce a new product line or services. According to recent trend branding and positioning is not only limited to offline world, Internet and Search Engines such as Google, Lycos, Yahoo, MSN, AOL etc., also play an important role in achieving this objective.
How does it relate to Internet and Search Engines?
If your product is not right in front of your customer at the respective stores where these products are typically purchased, you can certainly say that you are missing out on sales, market share, and branding. The same concept applies to the Internet and search engines. If your web site doesn’t shows up in the top rankings for your offered services and products in major search engines you can calculate how much business and branding you are missing out on?
SEM is a Combination Art & Science.
According to SEM Experts, Search Engine Marketing is both an art and science. Its goal is to optimize a site’s ability to be found on Internet search engines and directories for the most targeted keywords / phrase by employing various Search Engine Optimization strategies and drive qualified traffic to the web site. This leads to more quality referrals & hence increase in sales.
Search Engines provide Target Traffic.
Search engines are the most widely used means of finding information on the Internet. It provides an effective method of driving highly targeted visitors to your web site. A new study shows that the Web has grown to more than 2.1 billion documents and is growing at the rate of 7 million pages per day. Another study indicates that people who spend five or more hours a week online, spend about 71 percent of their time searching for information. That goes to show that how important are search engines in branding and marketing of products and services through your web site. It is the No.1 way people find your web site.
Positioning your right web site at right place.
If your business’s main product is “fashion garments”, you have undoubtedly positioned your product at most of the department and fashion stores. Following the same suit, SEM Experts position your product/website at the top of the search engine results so when users search for ” fashion garments” roughly 1,500 times daily on the major search engines, your website shows up in the top rankings. Now suppose this campaign is conducted for 8 months (including the maintenance) and there are 1,500 searches a day and your website is seen as #1 daily, the users will begin familiarizing your company / brand name, thus helping in better brand recall and easy sales.
How does it differ from Offline Marketing approach?
With a successful search engine marketing campaign you can accomplish every goal and objective that is sought after with offline marketing and advertising. There are two major differences between offline and online marketing: 1) Marketing your website via search engine marketing, email marketing, banner adv. have proven to be drastically less expensive than their offline equivalents, and 2) Search engine marketing facilitates you to demonstrate your product throughout the world or whichever geographical area you chose but with offline marketing, your marketing and selling efforts are restricted to a particular area in a city or town as the case may be.
Why is Search Engine Marketing more effective?
The ROI for SEM is excellent compared to any other online marketing means, especially when compared to online banner adv., direct mail campaign etc. With SEM, you get better conversion rates, lower cost-per-click, and lower acquisition costs. A study by market intelligence firm NPD Group, say “consumers are five times more likely to purchase products after seeing search listings versus online banner advertisement”. In the same market research report it was found that high search engine listings drive the highest awareness or branding for a website, with consumers recalling websites 60% of the time from search engine listings #1-5, and roughly 20% for online banner adv.
Among the Top search engines, Google is considered to be the major source of referrals for all web sites and the main target of every SEM campaign. It is followed by others major engines and directories such as Lycos, MSN, Yahoo, AOL, AltaVista.
Search Engine Marketing is no trifle task. It is an art and science of applying the knowledge and experience gained over the years researching the search engine’s distinct criteria, unique indexing parameters or algorithm. It requires a calculated approach guided by proven and ethical methodologies to deliver the results.
With usage of Internet increasing in multiple folds in India and abroad, search engine marketing is an effective and appealing means of marketing and advertising to reach your target audience and cannot be ignored. For more Search Engine Marketing
Puretech Internet
http://www.articlesbase.com/online-promotion-articles/search-engine-marketing-an-effective-tool-for-marketing-128040.html
8 Comments to “Search Engine Marketing – an Effective Tool for Marketing”
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How can I better optimize my website for more traffic?
I am a beginner but have learned a lot about search engine optimization (SEO). We have worked on Google AdWord campaigns, Yahoo! Search Marketing, and used Google Analytics. We used a broad search as well as an industry specialized search, which has obviously been more cost effective.
I have recently submitted our company and link to multiple industry directories with higher PageRank than ours. I have used free keyword tools found in AdWords, Analytics, and Search Marketing, respectively, as well as the free tool on wordtracker.
Also, we have recently created static pages to our web site for added content. Hopefully our recent steps (directory submission, upping our bids in PPC programs, and creating content based pages) will work.
Can anyone help on ways to direct more traffic to our site? Help us maximize our ROI? We usa a dynaminc web site but want to raise our PageRank and site visits.
Thank you,
e-mail: arsenal11385@yahoo.com
http://www.peaktopeakpower.com
You are obviously fairly experienced in SEO
and you need probably to move on to a
higher step.
This new tool SpeedPPC could be the answer
for you.
Instead of bidding for competitive searches,
this tool lets you bid for hundreds or thousands
of low-competition phrases.
Not only that, it helps you build targeted Adwords
Ads automatically. It helps you build hundreds
of Adgroups automatically AND it uses a method to
build highly targeted landing pages automatically.
With all that automation, you can go for thousands
of keywords that are low-search volume and therefore
low cost per click.
People who get this tool will be in at the very
beginning of the “Long Tail Pay Per Click” revolution.
It hasn’t been possible to make relevant ads
for low-volume searches and make relevant landing
pages. In the past, you’d bid on low-competition
phrases and send the traffic to a non-optimized landing
page. Then Google would SLAP you for non-relevance.
Now, with highly relevant ads, Adgroups and landing
pages made automatically, the whole system works.
The tool is by Jay Stockwell, who works with Allan Gardyne
of AssociatePrograms.com.
SpeedPPC has NO monthly fees. So you get it
and keep it which saves a lot in the long run.
Click here for SpeedPPC:
http://www.speedppc.com/cmd.php?af=636481
References :
If you you would like a good introduction, to
complement SpeedPPC this is what I recommend.
Perry Marshall is the famous expert on Google
AdWords and he has written a very helpful Free e-course
called "5 Days to Success with Google AdWords" and
there’s no charge for it.
Get your FREE Google Adwords Course here:
http://perrymarshall.com/cmd.php?pg=John47
Make web site for people. Not for search engines.
Write more content about your products. Search engines don’t look for Images only, they check wether you have good content to recomend your web to their searchers.
Well you must go for a professionl person.
(Because, I don’t see any robot file, you say that you know about SEO)
You have 7 links, but do they worth?
When you do web site for people search engines will come to your web automatically. For some free SEO information visit this web.
References :
http://www.vibesdream.com
Rover, you’re a retard.
1. You didn’t tell him to try anything that he hasn’t already…
2. You use an insulting tone.
3. Your website looks like crap, and isn’t in the top 100 google results for "SEO".
Personally, Sam I think you are best sticking to what you are doing. Add more content, stick with the ad campaigns. It takes time to move up in the rankings. From what I can tell, your content looks good, just add more searchable (text) content instead of so many pictures.
References :
I would agree with the previous post. Make your site for people not search engines.
A few SEO tips.
A unique title tag on each page would be a plus
Don’t worry too much about your page rank. What your are after is improved rankings in the search engine results.
What keywords are you targeting? My suggestion — if you are having success with PPC then see which keywords are bringing you the most sales and then begin to optimize your site for those terms.
You should consider adding even more content to your site this will reduce code bloat. Optimal # to shoot for here is 20% of the info in your source to be code and the rest content.
Another thought…begin to optimize your site for the specific products that you offer. So that way when I go to Google and search for a specific power adapter your site will show. The way to do that is content and editing some of the other on page SEO factors like a title tag.
We’ve got some SEO tips that we deliver out each day. You can subscribe on our site http://www.reachd.com/Newsletter
Hope that helps!
References :
You can use a software to optimze your site for more traffic, it is very useful and it spares you a lot of time find out more about it here: http://www.reviewpot.com/reviews/Seo-Elite
References :
Take a look at http://www.seogodfather.com
It massages the search engines to crawl your site using different keywords and phrases.
References :
http://www.seogodfather.com
Nice read thanks, good luck with your blog, I have added it to my mixx bookmarks.