Archive for the ‘Email Campaign Software’ Category
6. Learn what to do if something goes wrong.
(a) If a scammer takes advantage of you through an Internet auction, when you’re shopping online, or in any other way, report it to the Federal Trade Commission at ftc.gov. The FTC enters Internet, identity theft, and other fraud-related complaints into Consumer Sentinel, a secure, online database available to hundreds of civil and criminal law enforcement agencies in the U.S. and abroad.
(b) If you get deceptive spam, including email phishing for your information, forward it to “spam at uce.gov” (replace “at” with the @ sign). Be sure to include the full Internet header of the email. In many email programs, the full “Internet header” is not automatically included in forwarded email messages, so you may need to take additional measures to include the full information needed to detect deceptive spam.
(c) If you believe you have mistakenly given your information to a fraudster, file a complaint at the FTC’s website and then visit their Identity Theft website to learn how to minimize your risk of damage from a potential theft of your identity.
7. Use anti-virus software, a firewall, and anti-spyware software to help keep your computer safe and secure. Don’t be put off by the word “firewall.” It’s not necessary to fully understand how it works; it’s enough to know what it does and why you need it. Firewalls help keep hackers from using your computer to send out your personal information without your permission. While anti-virus software scans incoming email and files, a firewall is like a guard, watching for outside attempts to access your system and blocking communications from and to sources you don’t permit. Some spammers search the Internet for unprotected computers they can control and use anonymously to send unwanted spam emails. They refer to these as “zombie computers”.
If you don’t have up-to-date anti-virus protection and a firewall, spammers may try to install software that lets them route email through your computer, often to thousands of recipients, so that it appears to have come from your account. If this happens, you may receive an overwhelming number of complaints from recipients, and your email account could be shut down by your Internet Service Provider (ISP).
Some operating systems and hardware devices come with a built-in firewall that may be shipped in the “off” mode. Make sure you turn it on. For your firewall to be effective, it needs to be set up properly and updated regularly. Check your online “Help” feature for specific instructions.
8. Be sure to set up your operating system and Web browser software properly, and update them regularly. Hackers also take advantage of unsecured Web browsers (like Internet Explorer or Netscape) and operating system software (like Windows or Linux). Lessen your risk by changing the settings in your browser or operating system and increasing your online security. Check the “Tools” or “Options” menus for built-in security features. If you need help understanding your choices, use your “Help” function.
Your operating system also may offer free software patches that close holes in the system that hackers could exploit. In fact, some common operating systems can be set to automatically retrieve and install patches for you. If your system does not do this, bookmark the website for your system’s manufacturer so you can regularly visit and update your system with defenses against the latest attacks. Updating can be as simple as one click. Your email software may help you avoid viruses by giving you the ability to filter certain types of spam. It’s up to you to activate the filter. In addition, consider using operating systems that allow automatic updates.
9. Subscribe to a managed security services. As the best form of protection available today, you get much more than just software. You get professional grade technology coupled with having a team of security experts available to help with any security problem. This level of protection has never been available for homes and small businesses until now, and, because of the increase in online security threats, risks, and attacks, it is becoming the future of Internet security.
Although the Internet basically provides a positive and productive experience, cyber-attacks against our personal privacy and security are reaching epidemic proportions. These attacks are occurring in our own homes and businesses. Our own computers are being used are being used as zombies to attack other people, businesses, and even our nation itself. As an average Internet user, you may not be aware of these threats nor have any idea about the dramatically increasing risks you face when connected to the Internet.
On a campaign for internet safety awareness and protection, my mission is to bring critical awareness to individuals, families, and small business owners, and to provide access to the necessary tools and ongoing expertise to secure your computer and help you stay protected.
I invite you to join the many thousands of others who have tested their computers, discovered these threats are real, and taken the necessary steps to protect themselves.
Now that you have become aware of these issues, I encourage you to share this vital information with your families, friends and communities. Together, we can reach many millions of people and inform them about the threats to their privacy and security, and help them get the protection they desperately need.
Remember: When you say “No!” to hackers and spyware, everyone wins! When you don’t, we all lose!
© MMVII, Etienne A. Gibbs, MSW, Internet Safety Advocate and Educator
Etienne A. Gibbs, MSW
http://www.articlesbase.com/business-articles/proven-tips-tools-and-tactics-and-other-security-measures-to-stay-safe-online-part-2-of-2-132029.html
Posted in 
Mass bulk emails dot com is unique to internet as there a very few modern lifetime membership bulk email marketing club websites on the internet today selling opt-in-spam free, updated and regularly updated 200+ million opt-in freshly updated email marketing addresses. They are many advantages to buying regularly updated marketing email addresses; first and foremost, all email address owners have an opportunity to opt-out of receiving products and services through the email address.
Bulk email marketing companies who are conducting marketing and promotion of their goods or services by bulk mailers techniques, is currently under a legal obligation to have the email addresses, which the email owners have requested and confirmed the opt-out option, removed from the bulk email marketing lists, and must comply with the opt-out obligation within a strict time limit.
Bulk email marketing companies who fail to comply to the opt-out request within the required time limit, will not only be accused of spamming, the very email owners who have already exercised their legal right to opt-out of receiving bulk email marketing messages from mass marketing companies, in addition, is now in an un-envious position of contravening the legal legislation, which can induce more harsher legal penalties than the millions of dollars being handed out to mass marketing spammers by the judicial system in the united states.
To send out 200+ million marketing and promotional emails with your effective sales copy, advertising, marketing and promoting your precious products or services, through the most effective means available of marketing and promoting your products, services to a targeted audience. The downside can be all to apparent if the bulk email addresses are stale and have not been updated for many years, which consequently the bulk email marketing sender, if identified, can be subject to the full weight of the judicial system, being accused of mass spamming and maybe worse, sending bulk marketing email to email addressees who have exercised their legal right to opt-out of receiving legally the bulk marketing emails.
Mass bulk emails dot com sells mass bulk marketing email addresses as a one off payment to a lifetime membership fee. The one time lifetime membership fee is at present twenty nine dollars and ninety five cents – time limited offer so don’t delay, and that payment is the only payment you will make to the bulk marketing email club website, as thereafter full services of the member’s accounts area is free.
The membership accounts area offer the fully paid up member accesses to mass of bulk marketing emails, 200+ millions, which are fresh, regularly updated and more importantly, the mass bulk marketing emails are uniquely available in marketing categories, which enable the bulk marketing email club member to send marketing emails to the same category as the goods or services provided or sold on his/her website. So lets assume a mass bulk marketing email member owns a travel website, then not necessary to send out 200+ million marketing emails which covers all of the selected categories of the marketing emails, instead the member will only send out mass bulk marketing emails relevant to the category of travel, leisure and maybe another closely related travel category.
There is a distinct advantage adverting, promoting and marketing by mass bulk email marketing techniques. Visitors to any website on the internet – websites who receive visitor, can be conveniently places in two distinct categories, the visitor who’s only intention is to browse the internet, with no intention or desire to purchase or buy a product or services – we are all capable of browsing, there is a detriment side effect of browsing the website, and that is the websites bandwidth, which is used as a result of all visitors looking, browsing your website.
Usually, when we use the websites bandwidth, especially when the website receive sustained bulk visitors, the web hosting provider will usually be forced to increase the available bandwidth to website, and unfortunately the increase in bandwidth results an increase in the website hosting, possibly the website will be elevated to the next bandwidth category – silver level to gold level for instance.
The consequences of the mass influx of internet browsers are that the increase in websites bandwidth vastly increases the monthly costs of hosting your website with the web hosting provider. If the increased financial burden is not paired by the increase in targeted visitors – second category, and ultimately an increase in website sales and profits, the website business can hit a financial void with the result the website ownership is no longer a financial option.
Secondly, by far the most profitable and the most productive website visitors must be without any doubt whatsoever in the visitors searching the internet for products similar to the products available for sale on your website, these are visitors with the intention to buy.
The category of visitors that the webmaster or website owner needs to attract is the visitors that are more likely to purchase your product or service, these visitors are known by targeted visitors. The targeted visitors occupies the very same marketing category that your website product would occupy, such as, if your websites sells travel, vacation packages, then the websites category would occupy the travel and leisure category, this must be the category your mass bulk marketing emails in the mass bulk marketing emails club lifetime members account.
The distinct advantages of using bulk marketing emails club facilities to advertise promote and market your website products, are once the websites marketing category – the type of visitor who is likely to buy your website product services, is identified, these visitors in this unique category will be identified as the websites targeted visitors and your bulk advertising, promoting and marketing emails will be targeted to the precise visitors who is most likely to purchase the websites products or services – targeted visitors.
The free mass bulk mailer software – used on your desktop, from the free software, free utilities, free e-books, section in the lifetime members account, will with very little effort on your part, will deliver the mass bulk marketing emails from the marketing category you select, will send the emails – with your enticing sales copy message, to millions of fresh, spam free and regularly updated marketing emails, to the marketing email addresses in seconds. Job done!
This effortless task can be exercised regularly on a monthly basis, or even weekly basis – many experts suggest, conduct the mass bulk marketing emails campaign on a monthly basis for most benefit. It may be that you acquire – in time, a selection of websites with differing products or services available on the websites. Not a problem as the free mass bulk mailer software is your software, so is the 200+ millions email addresses, so download them at your leisure as they are your to keep.
The mass bulk marketing email club members account also contains over 6000 (yes, 6000+) free software downloads for all lifetime account members, the free software includes – all instant downloads and no waiting, marketing promotion e-books, website utilities, even the bulk marketing email mailer is absolutely free with no chance of ever paying for any products in the members account, in addition, there are no hidden costs attached to being a lifetime member of the mass bulk marketing emails club.
But that is not all, being a lifetime member for only twenty-nine dollars and ninety-five cents, the free software you download, you are offered and given the full master resell rights, which allow you to sell the free products on any auction websites eBay, for example, and the amazing part is you keep every cent of the money you earn, sell a couple of items in auction and you will be in profit.
These products with the right promotion and marketing – remember the previous comment about the enticing sales copy; will provide you with thousands of free software, each free software will individually receive full master resell rights and ready to be sold, without spending a cent on expensive add on’s or expensive extras.
So, search the internet for a free website template, with the right website scripts – mass bulk websites scripts sell for under twenty dollars – earn the money on eBay before buying scripts, and easily convert the simple website template into a unique download website – for Google to index template websites they need to be unique, then even the websites can be sold on eBay with the wholesale bulk scripts package from resellyou dot com – eighty up to date website scripts for under twenty-dollars.
The website scripts sold on resellyou dot com, will provide facilities on simple template websites – more impressive than most template websites sold on eBay, like creating rotation banners – only one script of eighty up to date scripts sold at wholesale prices, on each website template page – similar to banner exchanges, perfect for advertising high paying affiliates, like web hosting providers, these types of affiliates can bring in a welcome income – don’t rely on advertisements from written articles – made for adsense types, as Google usually refuse to index the website – ban, you will never know, after five years of non activity of your website you’d probably realise your website have a Google ban and possibly banned by other major search engines.
To make money on the internet with any type of website, you must have visitors to your website and the visitors must be visitors who have an intention to buy your type of product or service on your website – targeted visitors. The more targeted visitors a website receives daily and ever more increasing, will elevate the website in the major search engines – Google leads the search engine market by over eighty percent, so marketing should target the most popular search engines, don’t waste time and effort in submitting website to hundreds if not thousands of search engine, as Google powers many major search engines and by concentrating your promotion on Google your website embedded keywords will show on many major search results – all through Google, Over eighty percent of click-throughs are on Google’s search engine results.
The most effective way of attracting targeted visitors, without any doubt is to use any type of mass marketing facilities, the leader in this category is by mass bulk marketing emails. Think about it a moment. Buying a lifetime membership at the mass bulk marketing emails club – mass bulk emails dot com, you will have the opportunity of sending two hundred million plus marketing emails to advertise promote your websites.
Intensive research has concluded that only one percent of targeted visitors are likely to purchase a product or service from an individual visiting website. Now, maths is not my favourite subject and never has been but, a website receiving up to two hundred million visitors, if one percent actually purchases a product, then sales on the website will represent two million targeted visitor sales, that’s a lot of bucks in anyone’s bank account.
So, keeping the last paragraph in mind, why not create a unique website with a selection of downloadable software products, from a simple and free website templates – search in Google will allow you masses of choices, create the download software website using website scripts from resellyou dot com, remember eighty up to date website scripts for under twenty dollars – buy from proceeds of selling the free resell rights software on eBay, in doing the created unique website will definitely benefit from the mass bulk marketing emailer software and 200+ millions fresh updated and categorised marketing emails to vastly increase targeted visitors to the website and increase sales and profits.
Purchasing a lifetime membership from mass bulk emails dot com, will allow you to receive monthly newsletters and desmo boss is an exclusive articles contributor to the monthly newsletters. His excellent content rich articles on all techniques associated with search engine optimisation, website creation from profits of selling free resell-able software, and many other subjects related to search engine optimisation techniques, can be accessed through the mass bulk emails dot com members newsletter – only available to lifetime members exclusively.
Desmo Boss
http://www.articlesbase.com/email-articles/fulfilling-financial-needs-this-powerful-article-wields-tremendous-financial-benefits-751655.html
Junk mail is hated by most everyone that receives it. Similarly, spam, which is email junk mail, is usually just as hated and frequently bypasses people’s inboxes and is sent straight to the trash. This does not help your email marketing campaign so you will need to do something to ensure your marketing email safely arrives in the inbox.
Remember, spamming people might be fast and easy, however do you really want to equate your product with spam or junk mail? That’s not a great way to create a name for your product or service. Not to mention, spamming is illegal and more and more people are finding themselves in legal trouble because of it. That’s certainly not any fun and not worth your time and energy. Besides the fact that if you send spam emails you are much less likely to sell your product or service because most people will delete the email before they ever read it. That’s why opt in email marketing is the most effective. That’s because the emails are targeted to people who have willingly provided their email addresses to you.
When people provide their email address to you it’s because they are interested in your product, service, or basically what you have to say. These are the people you want to target through email marketing because they are the ones most likely to buy your product. You may be excited about email marketing and tempted to buy software that harvests email addresses or provides you with other huge lists of addresses you cannot use legally. Don’t go this route even if it is tempting. It won’t work out for you in the end not to mention most people have spam blockers and will never even see your email. Put a little bit of time and effort into your email marketing and it will pay big dividends.
Be creative about opt in email marketing and you will find there are a lot of people willing to give you their email address. Especially if you make it worth their while by providing them with something for their time and effort. Most people interested in reading a newsletter or free eBook on a specific topic will sign up with their email address. This is a great way for you to get those email addresses you need without doing anything illegal. Not to mention, when you use this method you are more likely to have a higher percentage of sales from your email marketing because your emails will make it through the spam filters not to mention people will recognize your email and are more likely to open it and trust you.
Keep in mind there is legislation in the United States regarding spamming and that is certainly not something you will want to play around with. If you are serious about Internet marketing then be serious about email marketing and do it the right way.
Aaron Goldberg
http://www.articlesbase.com/email-articles/the-basics-of-optin-email-marketing-718497.html
Think about this: You had problems with your computer in the past. Now you want to insure that those little annoying nuisance, pests, threats, and risks from hackers and spyware don’t hide in your computer any more. So, you load up your computer with all the free and off-the-shelf security software you can find. Now, as your confidence rises, you think that your computer is as impenetrable as the gold at Fort Knox.
Wrong!!!! You have been fooled into thinking that your computer is fully protected.
Now think about this: With all the options available to you, how do you know which one offers the best protection for you, your family, or your business? Here are some questions you need to consider:
* Are you a trained computer and Internet security expert?
* Do you know exactly which security software is compatible with your system?
* Do you have the time to continually research all the latest security technologies?
* Do you know exactly which software you should install and which ones should not?
* Once installed, how do you keep the different software programs updated? In fact, how often are they updated: daily? weekly? biweekly? monthly? Are the updates free. And if so, for how long?
* If you encountered a problem that your installed security software could not fix, or you simply had a question, would you have access to free, live technical support?
* If not, what would it cost you? Would it be a one-time fee? Would it come with a warranty period? And what would it cost you when the warranty expires?
By now, I’m hoping that you’re beginning to see why it is not enough any longer to install off-the-shelf security software. There is a better option! You need a revolutionary full security service package that gives you peace of mind because its software programs work together, its technical support is always live and free, and its comprehensive $25,000 personal identity theft insurance comes with a recovery service at no additional cost.
Why you need a comprehensive security service package: The Internet-based attacks on your personal privacy and security continue to worsen year after year. The future of Internet security is gloomy ¬ and it takes an extremely dedicated and savvy computer user to find the right mix of security programs and stay current with the newest threats. Internet security is not a one-time event. You cannot simply install security software on your PC and then forget about its safety and security, and ultimately, the safety and security of your family, home, and business. Internet safety and security require an ongoing, time-intensive process with a fairly high level of expertise and vigilance.
Why you need a team of security experts on your side: Do you want to be an Internet security expert? If you are like most people, you neither want to nor have the time. You don’t want to worry about staying current with the latest technologies. You can’t possibly keep up with the all the new threats coming at you almost daily because you have better things to do with your time. Instead, most people end up relying on the opinions and recommendations of more knowledgeable friends and family members for their security needs and hope nothing bad happens. But is that the best and safest strategy?
To get maximum protection for your PC, you need an Internet security expert on your side. Better yet, you need a team of experts making sure that you, your family, and your business are always safe and secure. You need to find your own personal team of experts to rely on. If you ever have a security problem, you want a trusted expert you can call for professional answers and solutions without any hassles and extra costs! As time goes on, it will become even more critical than it is today.
The best protection you can have in today’s rapidly changing world of cyber-attacks is to have expert support for all your Internet security needs. Hackers will likely always be one step ahead of law enforcement and the security industry itself. Software-based protection alone, as you can see, is not enough anymore.
Of all the Internet users who have anti-virus software on their computers, 85% of them had computers that were subsequently infected with a virus or worm! Have you ever had a virus you couldn’t get rid of? Has your computer acted funny or has it slowed way down due to a massive spyware infestation? Then you see and know how dangerous and damaging these threats and risks are!
Unfortunately, for consumers seeking security and privacy protection with brand name solutions will find two extremes – complex systems they cannot afford or properly maintain, or consumer-grade technology that doesn’t provide adequate protection. If they do find something that fits their budget, it will likely have only a part of what is needed to truly protect a computer, and it won’t include free expert support and a security guarantee.
Caution: Don’t be lulled into a false sense of security thinking that the anti-virus software that came with your computer is enough protection. Off the shelf anti-virus software does not always protect you from hackers, spyware, remote access tools, Trojan horses, password crackers, keystroke loggers, identity theft tools, Microsoft security holes, hybrid viruses, and much more. And most people let their anti-virus program expire thereby losing protection from everyday viruses and worms.
To be fully protected, you will need:
* at least five layers of overlapping security technologies and services to create a virtual fortress for your PC. Most off-the-shelf and free software offer two, or three at the most, programs. But are they overlapping when they work and when they update?
* desktop firewall to lock out hackers and other unauthorized intrusions and shield your PC from unauthorized communication both to and from your PC, making your PC virtually invisible to hackers and other intruders randomly scanning the Internet for vulnerable PCs;
* world-class anti-virus protection, including 24/7 scanning and certification that your incoming and outgoing e-mails attachments are virus-free — plus scanning of all removable media such as CDs, Zip disks, portable hard drives, and floppies;
* anti-spyware that continuously monitors, detects, and eliminates all forms of spyware, hacker tools, and malware from your PC including malicious spyware tools, adware, browser hijackers, search hijackers, keyloggers, ghost spammers, remote access tools (RATs), back doors, and many other illegal programs and applications that breach your privacy and security;
* patch management that will automatically find and fix security holes and other dangerous vulnerabilities in your computer’s operating system and software programs that hackers use to break into your computer;
* security alerts that warns you of brand new viruses, worms, and other security threats as they emerge – including specific recommendations of what to watch out for and how to avoid getting attacked to keep your privacy secured and your PC safe; and to wrap it all together,
* premium technical support that offers free unlimited expert technical support for any security related problems or issues with options to include online access to Frequently Asked Questions (FAQs), User Guides, Email Support Hotline, and live, expert telephone support by highly trained technicians.
Although the Internet basically provides a positive and productive experience, cyber-attacks against our personal privacy and security are reaching epidemic proportions. These attacks are occurring in our own homes and businesses. Our own computers are being used are being used as zombies to attack other people, businesses, and even our nation itself. As an average Internet user, you may not be aware of these threats nor have any idea about the dramatically increasing risks you face when connected to the Internet.
On a campaign for internet safety awareness and protection, my mission is to bring critical awareness to individuals, families, and small business owners, and to provide access to the necessary tools and ongoing expertise to secure your computer and help you stay protected.
I invite you to join the many thousands of others who have tested their computers, discovered these threats are real, and taken the necessary steps to protect their computers, their families, and their businesses.
Now that you have become aware of these issues, I encourage you to share this vital information with your families, friends and communities. Together, we can reach many millions of people and inform them about the threats to their privacy and security, and help them get the protection they desperately need.
Remember: When you say “No!” to hackers and spyware, everyone wins! When you don’t, we all lose!
© MMVII, Etienne A. Gibbs, MSW, Internet Safety Advocate and Educator
Etienne A. Gibbs, MSW
http://www.articlesbase.com/internet-articles/what-everybody-ought-to-know-its-no-longer-enough-to-install-offtheshelf-security-software-128958.html
Search engines are overflowing with submissions. Getting your site listed high is almost impossible. For more detail go to: www.mrx-interview.com. More and more businesses and organizations are now turning to email marketing to keep profits rolling in. While an increasing number of people say they rarely surf the Net, the vast majority of North Americans check their email every day. Email marketing is the most effective and efficient way to influence purchases and keep customers informed and happy. It is also extremely inexpensive. Where you might have mailed out one printed customer update every month, you can now email one every week for a fraction of the cost. Increasingly, companies need to embrace email marketing in a big way in order to stay competitive. Those who formerly used a service to send out their newsletters, sales info, and consumer updates are now doing all the emailing themselves. New technology that is powerful yet easy to use allows anyone to handle email jobs that previously required expensive professional help. For more detail go to: www.internet-marketing-online-goldmine.com.Many companies are bringing their email campaigns in house in order to have more control, grow their email efforts, and decrease costs. Here are four features you will want to use in your email marketing efforts: 1. Include HTML in your email messages. Most email programs are now equipped to read HTML. Your logo, banner, bullets, and color elements can make your message jump off the screen. You can even include forms that allow customers to order instantly from your message. You take advantage of impulse purchases that can lead to big increases in sales. 2. Use a campaign manager feature to schedule when your email messages will be sent out. You can prepare an entire months’ worth of messages and tell the manager which weeks, days, or hours to release them to your list. 3. Take advantage of a POP import feature. It automatically takes the email addresses from messages you receive and puts them on your mailing list. This insures no one who requests information from you is left out of your next update. This also helps you grow your list as fast as possible. You can even use a feature that automatically unsubscribes those who ask to be removed from your list. Many companies say this saves them hours of work each week. 4. Make sure the software you use to send your messages includes a walk-through wizard. You get step-by-step instructions on how to do any task you wish to achieve. Instead of waiting for the tech guy to show up, you can speed through the job on your own. Increasingly, companies need to embrace email marketing in a big way in order to stay competitive. Those who formerly used a service to send out their newsletters, sales info, and consumer updates are now doing all the emailing themselves.<a href=”http://www.big-book-internet-marketing.com”>www.big-book-internet-marketing.com</a>
<a href=”http://www.marketers-traffic-course.com”>www.marketers-traffic-course.com</a>
gurujione
http://www.articlesbase.com/internet-marketing-articles/what-is-email-marketing-and-internet-marketing-694351.html
Click fraud is the latest ‘hot topic’ circulating the online marketing arena, but what is it? And how does it affect you as a merchant running a pay-per-click campaign?
Spending on Internet advertising is growing faster than any other sector of the advertising industry and is expected to surge from $12.5 billion last year to $29 billion by 2010 in the U.S. alone, according to the researcher eMarketer Inc. With around 50% of this spending being spent on pay-per-click (PPC) advertising.
Here we offer you a complete guide as to what this phenomenon is, who is likely to commit such an act, how to identify & prevent click fraud and how to best report instances of suspected click fraud on your PPC campaign.
What is Click Fraud?
According to Wikipedia “Click fraud is a type of internet crime that occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad’s link”
Click Fraud is estimated to range from 5% – 15% of pay-per-click traffic (some estimates are as high as 20% – 35%) although Google estimates click fraud at only 2% due to the rigorous detection methods they claim are in place.
In a recent study by Click Forensics, click fraud reached a new high of 14.2% in the last quarter of 2006 with the average rate of click fraud on ‘content networks’ as high as 19.2% for the same quarter.
So who is likely to commit Click Fraud?
The click fraud villain is most likely to fall into one of three categories:
- Online vandals with nothing better to do than cause a nuisance
- A competitor clicking on your search network PPC ads, with the sole intention of increasing your cost-per-acquisition (CPA). This could be interpreted as click fraud, although currently the search engines do not consider this kind of activity as click fraud
- Search Engine advertising affiliates who generate self-income from fraudulent clicks on ‘content network’ adverts displayed on their own websites. This practice, at it’s extreme, involves the use of unscrupulous ‘paid to read’ or PTR sites, which are basically click-fraud rings, some with hundreds or thousands of participants, paid to click on your ads with no regard for your return on investment (ROI) as the advertiser
What are the Search Engines doing about it?
Both Google and Yahoo claim that they filter out most fraudulent clicks. The costs involved for these clicks are either not charged or are reimbursed to advertisers who have been wrongly billed.
To combat click fraud Google applies four layers of fraud detection:
1. Automatic detection – this filters clicks from both the search and content networks in real-time with the goal of removing them before their existence is ever shown to the advertiser
2. The “Flagging system” – an automatic process to remove invalid AdSense clicks
3. The “Manual review” – this process has more than two-dozen Google employees tasked with manually reviewing and removing any suspicious AdSense clicks
4. If the first three layers of protection fail then the fourth and final layer of click fraud detection falls to the advertiser and 3rd party click fraud detection companies. Google refers to this layer as “requested investigations”
Googles main aim is that the first three layers of filtering will identify all invalid and fraudulent clicks. These layers currently filter more than 98% of invalid clicks.
And should you be in any doubt, both Google and Yahoo have, in the past, released the following statements:
“We think click fraud is a serious but manageable issue” says John Slade, Yahoo’s senior director for global product management.
“Google strives to detect every invalid click that passes through its system” says Shuman Ghosemajumder, the Google manager for trust and safety. “It’s absolutely in our best interest for advertisers to have confidence in this industry.”
As a positive for the future, Google is currently testing a cost-per-action (CPA) platform, which should effectively deal with click fraud. With CPA ads you don’t pay by the click but instead pay when the customer reaches a certain goal: buys a product, fills an enquiry, etc.
How to identify click fraud on your pay-per-click campaign
Before you can even contemplate identifying click fraud you must have effective tracking tools implemented on your website and, if possible, access to your server logs. With tracking tools in place, the most obvious way of spotting click fraud is to simply observe any spikes in traffic where there is no particular shift in your conversions.
Once identified, these spikes can then be analysed by looking for repeated clicks from sources that look similar. This similarity could be an IP address or an IP range; it could be a combination of IP range; browser version; operating system. Basically look for data in groups that looks fraudulent.
If all this is just ‘a bit too heavy’ for you then there are a number of companies out there that can help.
- AdWatcher: claims to able to spot click fraud so that you can report it. Covers other aspects of PPC marketing, by helping you track your ROI, email success, etc.
- Click Auditor: offers the ability to check whether your competitors IP is the one performing any abusive clicking, and says it will stealthily gather your competitors IP addresses for this purpose
- ClickSentinel: focuses on helping you get refunds on fraudulent clicks, as requesting a refund from your PPC provider can often be very difficult for the un-initiated
- Click Tracks: reportedly has automatic click fraud reporting along with other click tracking (analytics) tools
Reporting suspected Click Fraud
When reporting suspected click fraud, you must include as much captured data as possible to increase your likelihood of obtaining a refund or credit.
The following guidelines are recommended:
- Clearly state, at the very beginning of your claim, that you are reporting suspected click fraud
- Provide a full explanation to support your claim
- Include your account details (do not include your password or payment information)
- State the exact keyword, ad and campaign where you suspect click fraud has occurred
- State the exact time, date and IP address of each instance of suspected click fraud. This data can be gleaned from your server logs or 3rd party tracking tool
- Finally, state whether you are requesting a refund, credit or investigation
If you were using any software tools, such as those highlighted earlier, to help you track and report click fraud then include any reports generated by these in your claim.
Lowering the risk of Click Fraud happening to you!
Always bear in mind that your PPC objective is to get conversions and not just clicks.
The more you have researched the demographics of your intended client base the better your chance of avoiding click fraud. Are your clients from a specific country or location? When are they likely to search for your product or service? What are the key search-terms they are using?
With demographic data in-hand you can target your ad campaigns more effectively and lower your risk of click fraud.
John Hill
http://www.articlesbase.com/internet-articles/click-fraud-a-guide-to-protecting-your-payperclick-campaign-106710.html
In this article we will give you several tips that can help you
in improving your open and click-thru rates.
1) Open rate
In order to your email campaign be successful the first
necessary thing is that people open and read your email
newsletter. Online publishing is very similar to traditional
publishing. When you buy a daily newspaper, you probably don’t
read everything. You don’t have that much of free time and not
every subject is equally interesting for you. If you are a
sports fan you will read the sport section but you might skip an
article about latest movies . In most cases you will decide what
you are going to read upon subject titles.
Same thing with email newsletters. One of the two most important
factors that influence whether or not your subscriber will open
your email newsletter will be your subject line. In order to
have good open rates and click-thru rates you have to know your
audience. Your message has to be well targeted.
There are several rules you have to follow in order to make
effective subject lines.
Subject lines
Your subject lines should be short and snappy to get attention
of your subscribers. Many people receive dozens of emails every
day and some other people that have web sites and often make
posts on different places like web forums, discussion lists,
publish articles, can get more than 100 emails per day. So your
message will have a very big competition in your subscriber’s
inbox. That’s why your subject line has to grab attention of
your subscriber. This doesn’t mean that you have to use usual
spam techniques. On the contrary. Avoid using words FREE,
GUARANTEED, Make Money Fast, Limited Offer and other
get-rich-quick schemes words. Not just because of your
subscribers. If you use these words it is most likely that your
emails will never even reach them. Their ISP will take care of
that with their spam filters. Also don’t capitalize every letter
and don’t put several times exclamation. You don’t need to
shout, people will “hear” you if you know how to “tell” them
your message.
So your subject line has to be short and snappy, best thing is
that you include one title from your articles in your subject
line. It can be some breaking news or exlusive interview. People
like to read breaking news or exclusive interviews that can’t be
found anywhere else. Also, people often read how-to articles
(for example – How To Choose The Right Email Marketing Software)
or so called “number” articles (for example – 7 Tips For
E-publishers On A Shoestring Budget).
Good thing is that you put your newsletter name in brackets, at
the beginning of your subject line in order to be easily
recognized from other emails in inbox.
Please bear in mind, that your subject line has to be
consistent. What do I mean by that? Of course that you will
change the title in your subject line but you have to find the
best subject form and stick to it. For example:
[NewslettterName] Your Subject Title, Issue #x, Date Don’t
forget, in order to make effective ads and this apply to subject
lines, as well you have to remember 3 words – test, test, test!
You have to experiment with different models and find out which
work best for you. From field
Beside Subject line, From field is another info that your
recipients will see in their inbox. People have to trust you in
order to decide to read your emails. You don’t open your doors
to every person who knocks, don’t you?
If you are well-known person, trusted expert in your industry,
for example some reputable Internet consultant and you are the
only person that is involved in creation and publishing of the
newsletter put your name in From field. If several people are
involved in that process and if it is a corporate newsletter,
use your company name.
Most important thing with From fields is that you don’t
experiment with it. Choose one From field and stick to that. It
is very un-professional that you often change your From field
and beside that, in that case, your open rate will decline.
Useful tip is that you ask your subscribers to make a filter
rule for your email newsletter, based on your email address,
From field or some part of your Subject line. For example, they
can put [YourNewsletterName] in a filter rule for your
newsletter or your From field name so every time they get the
email newsletter that matches that rule it will be moved to a
specially designed folder, for example YourNewsletterName. So
this way your newsletter won’t end in their Bulk folder. That is
also one of the reasons why you should be consistent with your
From field and subject line.
2) Click-Thru Rates
Clicks come once your email newsletter is opened. With good open
rate you have finished only one part of the job. Now, your
newsletter has to be well designed with appropriate content and
concept, and most important, well targeted in order to have a
decent click-thru ratio (CTR). You have to know your audience.
You can increase your CTR if you put your most important
articles and ads at the top of your email newsletters. Don’t
write too long articles. It is better to write articles where
you will list several tips. Also, don’t overload your newsletter
with ads. People want to read useful things and not lots of ads.
Also, you know that a picture is worth more than 1000 words, so
it is good that if you publish a HTML newsletter that you
include photos that will be relevant to your articles and that
are clickable. Click-Thru rates get higher if you give some
value-added services to your subscribers. You have to make a
good relationship with them. Treat them well, write useful
articles, give exclusive discounts to your subscribers and they
will show their appreciation.
Different types of email newsletters have different click-thru
ratio. Click-Thru ratio is important, but it is not the most
important. Just because many people click on your follow-up
article or offer doesn’t mean that they will actually buy your
software or service. In some cases, lower CTR can get you more
sales than some good CTR. Think about that next time you start
your email campaign.
Dejan Bizinger
http://www.articlesbase.com/email-articles/how-to-improve-your-open-rates-and-clickthru-rates-in-your-email-campaigns-1200.html
Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail.
The best news is that the majority of people who receive permission-based e-mails open, on average, 78% of them.
Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. But crafting an effective business email is both an art and a science. Here is a list of factors, potential problems and effective solutions to keep in mind:
1. Spam! Spam! Spam! I don’t need any Viagra!
The average consumer receives more than 300 emails a week, 62% of which are spam. No wonder there’s such hostility towards the industry. But spam filters, bulk folders and “report spam” features are helping consumers become more at ease about the perils of spam. While 89% of users cited spam as a major concern in 2003, that number dropped to 85% in 2004, proportionally to an increase in the use of spam-fighting tools.
So as a permission-based business email marketer, what can you do? One tip is to remind your subscribers to add you to their “safe senders” list. The second, and most important, tactic is to make sure your email marketing service provider has a good relationship with ISPs. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders. When choosing an email marketing software, make sure the company has strict anti-spam policies and complies with the guidelines of Can-Spam.
2. Images and formatting: Why do my emails look broken?
Broken email campaigns are an increasing concern among email marketers, especially since several companies and web-based email providers now block graphics as a measure to combat spam. In fact, according to ClickZ, 40% of email marketing messages delivered to inboxes are “broken.”
This was actually something that came up during Eliteweb.cc’s beta-testing phases, as we had a client in the Canadian Government whose recipients were mostly using highly secure email programs. The solution we came up has now become one of our key competitive advantages.
What Eliteweb.cc does is it publishes every single email marketing campaign sent to a secure location on the web (a location only original recipients of the email can access, thanks to encrypted technology that automatically authenticates the user). The technology also ensures you can track your users’ behaviors, even if they are reading your email campaign at the secure web location.
3. Personalization and relevant content: In a business e-mail, one size does not fit all.
In a recent study by DoubleClick, email users were 72% more likely to respond to a business e-mail if its content was based on the interests they had specified. That number points out the absolute importance of allowing users to choose their own interest groups and have control over which business e-mails they receive. The most popular interest categories, according to the study, are coupons and household goods.
But your coupon is no good unless the user opens the email. Users in the study said the most compelling reason for them to open a business email is the name in the “from” field. So it’s a good idea to make sure your company name is clearly stated there. Another major factor is the “subject” line. Users cite discount offers and interesting news as the most compelling subject lines, followed by new product announcements and free shipping offers.
4. Click-through and conversion: Show me the money!
So the user has opened your email and read the content. Great. But where’s the sale? There’s good news here. For one, consumers are increasingly likely to make purchases as a direct result of a business email campaign. One-third of users in the DoubleClick study had purchased something by clicking a link on an email. Another 42% clicked on an email link for more information, then purchased the product at a later time. Second, online couponing is booming: 73% of consumers have redeemed an online coupon for an online purchase, and 59% have redeemed an online coupon offline.
In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods. All companies sending business emails in those categories said between 71% and 80% of recipients have purchased their products because of an email campaign.
There’s no need to fret if your company doesn’t fit in to one of those industries. The overall landscape for email marketing conversions is looking brighter every day. The average click-to-purchase rate has increased nearly 30% since 2004 and the average orders-per-email-delivered rate has increased more than 18% since last year.
5. Stats tracking: Who are my real consumers?
E-mail marketing is an increasingly popular tool in effective CRM, and it’s about time more businesses recognize that. First off, if your provider’s email services for business do not include detailed, real-time tracking, you’re getting a raw deal. Real-time tracking is now an industry standard, and it’s highly valuable, as it allows you to see the exact moment a user opens your campaign, clicks on your link and makes that purchase. Studying your users can help you improve your communications efforts, so each campaign performs better than the last (several email service providers also let you compare the performance of your campaigns).
But many marketers are still in the dark. According to a recent WebTrends research, only 5% of marketers are very confident in the measurement of their online marketing efforts, while 26% admit they’re “flying blind.” WebTrends says the low confidence comes from a lack of knowledge when it comes to measurement, which means there’s still a lot of work to be done.
In email marketing, a blind shot won’t take you very far. But if you aim properly by following these essential rules of play, you should soon be reaping the same major results as so many online and offline businesses.
Robert Burko
http://www.articlesbase.com/email-articles/tips-for-effective-email-marketing-83868.html
A good email marketing campaign may help you:
- Augment Your Sales Conversion
- Generate replicate Sales
- Up-sell and Cross-sell commodities and Services
- Put on Valuable Feedback from your Visitors
- Drive Web Users to Make Offline purchases
1. Augment Your Sales Conversion
Regardless of how good your commodity or service is, really most visitors to your site won’t convert into sales on their first visit.
Actually, research indicates that it takes the average shopper up to nine visits prior to they’ll make a buying decision. In other words, every effectual sales process needs an element of repetition.
Think about the times when you’ve picked up a new commodity at the supermarket after seeing it advertised on TV a dozen times. Or a time where you’ve visited a novel local restaurant after driving past it each day on your way to work.
That’s repetition in action, but dissimilar a ‘bricks-and-mortar’ retail store, there is no ‘drive-by’ traffic on the Internet. In a lot of cases when someone clicks on the little ‘exit’ button in the top right hand corner of the screen…they’re gone eternally.
On top of that, there are many ways someone can get distracted while visiting your website. For instance, let’s say you run a website selling baby prams.
A mother is surfing through your site and finds a commodity she likes – but prior to she gets a chance to add the item to her shopping basket….,a few distractions occur:
- The calling bell rings
- She closes the web browser by mistake
- She receives an important email
In spite of of the reason – if she leaves the site there’s a 90% chance you’ve lost the sale…except you’ve managed to capture her email address.
If you’ve got her email address, you get a second chance. You may email her with:
- Your weekly newsletter
- Your free report on the topics of your marketing
The bottom line is, capturing an email address gives you a ‘Plan B’ and permits you to follow-up with someone after they’ve left your website.
2. Generate Repeat Sales
Getting novel customers is hard work – it’s also really classy. Actually, it can be up to eight to ten times more expensive to acquire a novel customer than to sell to an existing one. To get new customers, you have to factor in the cost of advertising, educating and selling to them.
Thus, a big chunk of the first sale is simply recouping the costs you’ve outlaid to obtain the customer in the first place.
And while novel sales are great, we can’t emphasize sturdily enough the value of repeat sales. Too frequently, businesses focus only on the initial sale and forget about the lifetime value of a customer.
Keeping in touch with customers on a normal basis via email allows you to generate repeat sales which may be up to four times more profitable than the initial acquire.
A good email marketing campaign will augment the frequency of repeat purchases from your existing customers.
3. Up-sell and Cross-sell Products & Services
“Would you like fries with that?”
McDonalds makes billions of dollars each year from this basic up-sell.
When appropriate, email provides a huge opportunity for you to up-sell and cross-sell your products and services.
For instance, if you run a website that sells tennis gear, someone buying a novel tennis racket may also be interested in tennis balls and other accessories.
By using simple email marketing software, it’s simple to create a series of email messages (known ‘Auto-Responders’) that will automatically follow-up with provides on tennis balls, tennis shoes, tennis clothes and so on.
If you’re selling a service, like dry cleaning, once a customer has made a first purchase you can use email to follow up with related services, like ironing business shirts and stain removal.
This essential technique by itself can easily add an extra 30% to your average order value and is used by almost all major companies online.
4. Gain Valuable Feedback from Your Visitors
Customer feedback is an invaluable tool for any kind of business. This feedback lets you to resolve:
- What products and services to give
- Who to aim
- What the market is willing to disburse
Email in meticulous provides your customers with a distinctive opportunity to give honest feedback. Unlike face-to-face interaction where people may be shy about voicing their true feelings, email lets them to get right to the point.
By using email as a feedback tool you may adapt to what the market wants and enhance your business.
5. Drive Web Users to Make Offline Purchases
Astonishingly, email marketing is often a catalyst for web users to go and make a buy offline. When surveyed, 59% of email users said that they have made a buy offline after getting an email promotion.
Why? At times a user will find something they want online but they require it straight away and can’t afford to wait for delivery. Other times, the product may need to be demonstrated (such as treadmill) and they want to see, touch and feel the item.
If you run a conventional offline business you may use email marketing to drive foot traffic through your door.
AndreaFerdinand
http://www.articlesbase.com/email-articles/peak-5-benefits-of-email-marketing-732971.html
Anyone starting a Multi-Level Marketing business or any type of home business will need a lead company to provide targeted prospects for your business. One thing you need to ask yourself is how they generate the leads. Good companies will generate potential contacts through a range of methods.
Today, lead generating companies use the internet along with telemarketing, ad campaigns, and direct mail campaigns. They will then use a software program to provide you with business opportunity leads that fit your business.
I personally have been in network marketing business for over 10 years and know how deep the shark infested waters of bad lead companies that over promise and under deliver. There are 7 Myths about mlm email leads and the companies that provide these services that you should be aware of and avoid when choosing a lead company.
Myth 1 “We will give you 50 FREE Leads to try out with no obligation”
Many companies will offer you free leads to try out their service. First, the leads that you get are not very good, responsive, and often more than 72 hours old which means the leads are not “hot but “cold”. Secondly, and more importantly, when you sign up to get the free leads, you just became a lead.
Myth 2 “We generate our own leads”
This is false. 90% of lead companies do not generate their own leads but purchase their own. They in turn resell them to you. These leads have been “turned” so to speak anywhere from 5-10 times. Your response rate will be significantly lower because of this important factor.
Myth 3 “Our leads are Targeted Leads to your home business specialty”
One of the ways to “capture” a lead is to put up what we consider a “pop-up” window on a website that might be asking you if you want more information on a “credit card offer”. Then that company turns to any lead company and sells it. Now if you have a home business and looking for people who are interested in starting a home business, you go to Lead Company A and buy some mlm email leads. You will get leads from people who wanted information on credit card offers, not a home business. Is that targeted? What are your chances of converting a sale? Slim to none.
Myth 4 “Our Leads are 24 Hours old or less and “fresh”.
90% of leads sold are over 24 hours old if that fresh. The reason is modern technology, detailed work, time spent to gather the leads captured, and to upload them to you through an excel spreadsheet or other form of communication takes time. Make sure you read all the details about how the company obtained the mlm email lead in the first place.
Myth 5 “Leads were not offered an incentive”.
Lead companies will tell you this so that you don’t think the lead was offered any payment or free gift for filling out a survey. Most lead companies fail to disclose this. Make sure you do the research and ask questions of the company before you purchase the leads.
Myth 6 “Leads are Company Specific”
Many lead companies indicate to consumers that their mlm email leads are company specific. For example a website has a “popup” window if someone is interested in a earning money part time and they turn around and sell you the leads because they are interested in SFI (Six Figure Marketing) a popular home business opportunity on the internet. Does that mean its company specific? No where does it say that person who filled out the form and became a lead they were interested in that specific company.
Myth 7 “Millions of people are looking for a home business”
There are not millions of people looking for a home business. There are thousands everyday but not millions. If a lead company tells you that….they are stretching the truth just a bit.
Now that you know what NOT to look for: Here is a summary of how to be successful with your mlm email lead:
1. The quality of the lead source is only one factor…important but not the only thing to consider. You as a contributor are just as important. You are the determiner of the real success with any lead source. That’s why peoples experiences can vary so much.
2. Success with leads is mostly about numbers, time, & “your” effort. Sufficient numbers, followed consistently over time (minimum of 3-6 months), & applying a disciplined method of follow-up emails will show results with most any lead source and a very good autoresponder. I use GetResponse to follow up with all of my leads. The best leads in the world are no good if you dont have a quality email series or a reliable autoresponder in place or a to follow up.
3. A quality generic lead source is a good thing (must be pre-qualified, 48 hrs old or less, non-shared, & exclusive to warrant quality label). Company specific leads are even a better option. Generating quality leads yourself is the best way. Doing all 3 in unison is the best campaign you can have to be successful. Everything else is a waste.
In conclusion, using the techniques and advice described above, your mlm email lead campaign can bring the fruits of success, with a good follow-up program in place, a reliable autoresponder, personal perseverance, and avoiding the lead companies that offer more “fluff” and “flash” than real, fresh, responsive leads.
Jeff Casmer
http://www.articlesbase.com/marketing-articles/the-shocking-truth-7-myths-of-mlm-email-leads-22897.html
