When looking for a way to market a product or service to a large number of people, it is quite shortsighted to overlook e-mail marketing. As e-mail is easily the fastest and most affordable way to reach a large number of people, it is easy to see how a well structured e-mail marketing campaign can bring in a great deal of new business. For those looking to enter this lucrative marketing area, a marketing service might be just the answer you need.
While it is possible to send mass e-mails from your existing e-mail account or to download software to do so, a service offers a great number of benefits that make the process more convenient. First is the ability to tailor lists by demographic so that each customer does not have to receive every email you send. This is a wise idea, because if you send customers a large number of emails marketing services or deals that do not interest them, they will grow increasingly unlikely to open future emails from you. Marketing services let you know which customers open and click links in each sent message, helping you to determine a customers likes and dislikes and enabling you to tailor your lists more appropriately.
A marketing service can also tell you which email addresses bounce and the reasons behind the rejection. This can help you update lists and stay on top of customer databases. The services are also constantly up to date on the latest spam regulations, making sure that your emails are not flagged or reported as spam and that they are not delivered to spam folders.
With a marketing service, you are given the personal touch of knowing that people are handling your account personally coupled with all the benefits of software and more. Services offer hundreds of templates to help you create the perfect email while only adding text and logos or pictures, as well as the ability to create your own templates to use again and again if you like. You can create your own template or contact a web design professional within the service to create one for you. There are even message builders that can create html code for you so that you do not need to know the programming language to create an effective and stylish email.
In short, an email marketing service is more than someone who copies and pastes your messages before sending. What you get with these services is top quality marketing help and the ability to customize every aspect of every message. You receive the very best service and have a level of customization that no software or program can offer. You are also given the ability to follow every email and learn what works and what doesn’t. With an email marketing service, you have complete control over every email sent with the knowledge that you are being helped by trained professionals whose sole goal is to help you create the most effective marketing campaign possible in a way that is both affordable and user friendly.
Jana Torres
http://www.articlesbase.com/email-articles/the-convenience-of-email-marketing-services-720737.html
Posted in Email Campaign Software
Question over Big Brother is Watching Everyone.?
It a question in my homework. Here is the article you need to read first and the question is below,
Privacy eroding, bit by byte
Computers, Engineers Find New Ways to Keep Tabs On Us
First there were security cameras, sprouting like mushrooms on street corners and buildings. Then came shopper cards, offering discounts in exchange for details about buying habits.
In recent years, we’ve seen the emergence of electronic tags or "cookies" on the Internet, software that monitors e-mail, GPS devices that pinpoint our position on the planet, and a growing number of machines that capture fingerprints and face prints.
Now comes the news that federal regulators approved the injection of microchips under the skin, enabling physicians with the right gear to know who someone is without having to ask. And yesterday, the omniscient-seeming search engine Google bested itself by announcing a service to probe for information both online and in your own machine. One company official called it a "photographic memory for your computer."
Google says no personal information will be sent back to the company. But if it feels like you can’t do anything these days without someone looking over your shoulder, you’re not just paranoid. Cheap computers, blazing fast networks and clever engineers are finding more and more ways to keep tabs on where you go and what you buy, generally with your permission. They’re even getting better at guessing what you’ll do next.
"It’s this whole new world. It’s sort of like all these little details about our lives are being recorded," said Richard M. Smith, an Internet security consultant in Boston. "We love the conveniences. We love the services. But people kind of instinctively know there’s a dark side to this. They just hope it won’t happen to them."
Smaller, Faster and Cheaper
To be sure, companies have long gathered personal and shopping information to better market to customers, often with dubious results. Who hasn’t received junk mail or telemarketing calls that seem to have no connection with their lives? But those initiatives are fast improving’ and accelerating as people live more of their lives tethered to cell phones, the Internet and the rest of the wired world, where trading off personal information is part of the price of admission.
Think about a typical day. An advertising service is notified when you check the sports scores on the Web. The EZ-Pass transponder signals when you go through a tollbooth. The pharmacy collects personal medication details and sends them along to data companies for analysis. At work, some employees now use face recognition systems to get in to their offices, or they type on machines that trace every keystroke.
"Every move you make is becoming part of your permanent record," said Peter P. Swire, a privacy expert and law professor at Ohio State University. "The trend is smaller, faster, cheaper."
Rapid Accumulation
There’s no question the data are accumulating, and faster than many people understand. A few years ago, researchers at the University of California at Berkeley estimated that all the information created by humanity by 1999 would double by about now. One of the leading aggregators of personal information, an Arkansas company called Acxiom Corp., has roughly a million times more information about adult Americans and their families than when it first sold stock two decades ago.
Other commercial information services routinely tout their ability to access some 20 billion records. And that’s not counting the digital details that come in the form of photographs, videotapes and sensor readings. Most people know companies can mine credit card data, loan records and other transactions. But few know that companies already offer video-mining services as well. One day we might be able to mine the information generated by radio frequency identification chip implanted in our arms. Or we might just use a Google search service custom-made for RFID, as the chips are known.
Not everybody is vexed by these trends. Homeland security, law enforcement and intelligence officials are rushing to take advantage of this wealth of information to protect the country. Web sites like Amazon.com, cell phone services, catalogue retailers, financial services companies and many others are increasingly adept at using data systems to serve customers. Ask people whether they’d give up those services, and many would offer a resounding "no."
David Brin, an author and futurist, believes that recent technological developments have revolutionized the ability of people to see, through cameras around the globe, and remember details through almost unimaginably rich warehouses of information that serve as proxies for our limited memories.
He predicts that we will one day be able to "know" almost everybody in the world through instant access to personal information in ubiquitous dat
The whole concept of Big Brother is scary, and I dont even want to think of the whole "We are being watched" ethos as that kind of nightmare scenario is far too much to even imagine.
But the truth is we are being watched, talk about an unconsenting form of invasion of privacy
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